Angel investors provide financing that bridges the gap between self-funding and getting capital from a financial institution. Generally, angel investors fund start-ups with the hope of earning big rewards.
In order to approach an angel investor, browse through online lists like Angel Capital Association. While going through the listings, drill down to the regions where these investors are located. Usually, angels like to fund businesses that are geographically close to them. This is so that they can set up meetings conveniently and keep an eye on their investment.
After you have short listed the angel individuals or network for whom you will be making a pitch, get down to research.
The best way to interest an angel investor is to show them the kind of returns they are likely to get. Generally, angels look at making four times the amount they have invested, within the next three years. This is why you need to talk to an angel about rewards not just the risks. This is common newbie error you should avoid.
Avoid making the mistake of overvaluing your company. Keep in mind that angels typically have been in your position several times over and bought and sold many a business, so they always know when you are inflating rewards or the value of your business.
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